Independent ETF Research for Canadian Self-Directed Investors — TFSA, RRSP, and Beyond

Your TFSA contribution room is finite and your RRSP is working toward your retirement — both deserve better research than your bank's brochure or a social media thread. Six specialist perspectives, five independent verdicts, PRIME synthesis every Friday. No conflicts of interest, no product sales, no bank affiliation.

Used by Questrade and Wealthsimple investors who want ETF research without the bank's product conflicts or the noise of financial Twitter.

Americas horizon at dawn — conceptual anchor for Canadian self-directed investors
Structured weekly methodology — Panel, SENIOR, and PRIME layers

Built for how Canadians invest

TFSA contribution room is limited — every ETF choice inside it matters, and you can't reclaim room until the following year. RRSP allocation affects your retirement over decades; structured research beats annual guesswork driven by headlines or bank recommendations. FHSA adds another tax-advantaged vehicle to optimise alongside your other registered accounts — and each wrapper has different US withholding tax implications on dividend ETFs.

Canadian discount brokers — Questrade, Wealthsimple Trade, TD Direct — give you commission-free or low-cost execution. Cognitor gives you an independent research layer on a fixed universe of ~40 US-listed ETFs; each week, SENIOR focuses on the tickers most relevant for that scenario — names that often sit inside global equity sleeves, mapped from popular TSX-listed funds (XIU, VCN, XAW, ZSP, VFV, XEQT, VEQT, ZAG, etc.).

Canada's couch-potato investing culture rewards discipline and low costs — Cognitor adds a macro and sentiment layer without encouraging noise trading. Cognitor does not custody assets, route orders, or sell bank products. You trade where you already bank or broker; you research here. For investors pursuing FIRE, the weekly Friday dossier provides the analytical anchor that passive index strategies lack.

Your research layer: Panel, SENIOR, PRIME

One auditable protocol each week — the same engine US and Australian investors use.

Layer 1 — Panel

Six specialists (HELIOS: monetary policy & rates; NEXUS: tech & risk; ARGOS: geopolitics & commodities; VEGA: EM & FX; ATHENA: fundamentals; PSYCHE: behavioral & positioning) evaluate the weekly scenario against the same 40 curated US-listed ETFs independently. Each week, the six specialists identify the highest-potential ETFs for the current scenario and deliver deep, focused analysis on that curated selection.

Layer 2 — SENIOR

Five independent verdict pipelines review the Panel output for the week's focused ETF set, producing explicit theses, validations, and invalidations. Agreement and tension are both visible — because where specialists split is often the most analytically valuable signal.

Layer 3 — PRIME

Synthesis with a fixed protocol for that edition: consensus scenario, divergence map, risk flags, and tension index — comparable Friday to Friday so you can track how the macro narrative shifts over time and manage conviction across your TFSA, RRSP, and taxable accounts.

Read the full methodology →

Works alongside Canadian brokers

No custody, no order flow. Research on Cognitor; execution where you already hold an account. The workflow is platform-agnostic — whether you are commission-free at Wealthsimple or using Questrade's ETF purchase program.

More brokers welcome — the workflow is platform-agnostic.

Canadian journeys

TFSA, RRSP, and whole-book mapping — each drawing on the same underlying weekly dossier, with context tuned to Canadian registered account structures and tax considerations.

Start free. Upgrade when it matters.

Free tier follows the same cadence with delays; Pro unlocks same-week dossiers, Mon–Thu daily briefings, and the full archive the moment each Friday pack drops. About CA$ 5.95/month with the current offer after a 7-day free trial — less than a single ETF trade at most Canadian brokers for a full year of structured weekly research. Confirm the exact charge at Stripe checkout.

Next step — start your trial or compare plans

Free

$0

  • Full dossier on a 7-day delay; briefings after 24h vs Pro same-day
  • Great way to explore the Panel → SENIOR → PRIME workflow
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Pro

7-day trialMost popular

US$9.90 / month

US$4.95 / month

  • Weekly dossier deep-diving the ETFs selected for that week from ~40 US-listed names
  • Same-week briefings and Mon–Thu daily podcasts
  • Cancel anytime
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Transparency — no custody or order flow; research complements your broker

Common questions

Canada-specific compliance and product questions answered plainly.

  • Cognitor is a research and educational information platform. It does not provide personal investment advice as defined under Canadian securities regulatory requirements, including OSC and CIRO (formerly IIROC) contexts. All content is general financial information intended for educational purposes, not personalised recommendations. Consult a registered investment adviser for personal guidance.